Sendbird, a unicorn startup originated by Y Combinator, is a leading provider of in-app messaging solutions for chat, voice, video, and AI. With over 6 billion monthly active users and 7 billion messages processed monthly, it serves as a crucial communication tool for businesses. The role involved overseeing the brand and marketing design team, creating brand guidelines, and managing a digital design system. From creative strategy to implementation, a comprehensive 360-degree marketing campaign was art-directed to align with the brand identity.